Just like shoes, there is a mascara for every occasion. Until now. I’ve had to keep this one up my sleeve for a couple of weeks, but now can now share Bobbi Brown’s latest innovation in eye magic. Meet the Eye Opening Mascara, hitting shelves early next year.


A few of us were lucky enough to spend a lunch in Sydney with the Australian Bobbi Brown Team a couple of weeks back, together with a special guest from their International offices. We were being introduced to the new Luxe Lip range which I’ll be sharing with you in another post, along side a mascara named the “Eye Opening Mascara”. As a dependent on mascara on my most tired-looking days, I was intrigued.

Kai Vinson, Director of Artistry & Education at Bobbi Brown, quietly asked us if we wanted to see how the mascara worked. After quick and intrigued nods around the table Kai put the Eye Opening Mascara on the person sitting next to him – on one eye only, so we could see the difference. A seconds silence, and everyone wowed.

Mission accomplished.

I wish I was beauty expert enough to use the right words for how this mascara works, but please just take my word for it. As I am extremely picky with mascara – I don’t want to spend too much money, I don’t want it to ‘clump’, I want it to be easy to apply on a day when I’ve got ten minutes to get ready, but also build into a full, luxurious and lengthy lash line ahead of a night out. Not demanding at all, am I? Well, this product does it all. The wand is quite thick, and I initially thought that this would lead to a mess (especially if in a rush), and trouble getting into corners. I’ll admit that a smaller wand would be easier in that case, but you get used to it, and for it’s extreme versatility, wow factor (literally), and ease of use – this has now become my go to “wake me the hell up, and quick” tool.

Thank you Bobbi



Eye Opening Mascara (available in Australia 10th January) | Bobbi Brown
‘Red Velvet’ Luxe Lip colour | Bobbi Brown


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