from sweden with love


April 6, 2014











On a chartered plane from Sydney we set off to the GPO building in Melbourne where fashion giants H&M claimed to have stolen the show. And boy, had they ever.

How I have waited for this moment!

The few years I actually spent at ‘home’ wandering the streets of Stockholm, H&M was always on the way to where ever I was going. I just made sure it was. It was one of those places where you could get lost for hours, or just stop in to stock up on those basics that you use everyday. And I mean, every day. I felt a little bit lost coming to Australia and there was nothing to compare to. Either it was loud and flour colored, or ridiculously over priced.

Welcome to Australia little Swedish wonder.

May you make your way to Sydney very, very, very soon.

skirt | bec & bridge
knit | bec & bridge
fedora | H&M Australia collection


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